I don’t class myself as an Alpha Male. Certainly if YouTube is anything to go by. I’ve been doing tonnes of market research on where the demographi...Read more
"It has a great feel and weight to the products. There is nothing flimsy here. It's a brand with a heart and a message. An important one, which can't be said for a lot of things especially jewellery."
"I think the collection has a great edge to it. The branding is great and I'm a fan of wearing something that few people would have seen before. For me that's the true functionality of wearing accessories to help you stand out."
"This looks like a perfect esoteric gift for him or her. In a world of fluidity, transparency, this is exactly the kind of emotion and sentiment I want from a brand."
"It's a very daring take on a very timeless classic. Normally jewellery should look less risk-averse. But then who wants to be wearing jewellery to blend in?"